Google VideoObject Update 2026: Add Creator and Engagement Data to Video SEO
Google has updated its VideoObject structured-data documentation by adding support for the creator property, while continuing to support author. It also clarified the interaction types that can be supplied through interactionStatistic.
These properties help Google understand who created a video and the type of engagement associated with it. Publishers can connect creator information to a Person or Organization and provide supported statistics such as views or other documented interactions.
Malaysian businesses publishing tutorials, demonstrations, interviews and product videos should review their video markup. The visible creator, structured-data creator and page information should agree. Engagement numbers must be accurate and updated responsibly.
Structured data does not guarantee a special search appearance, but correct markup gives search systems clearer information about the video and its source. Validate important pages with Google’s Rich Results Test and monitor Search Console after deployment.
These properties help Google understand who created a video and the type of engagement associated with it. Publishers can connect creator information to a Person or Organization and provide supported statistics such as views or other documented interactions.
Malaysian businesses publishing tutorials, demonstrations, interviews and product videos should review their video markup. The visible creator, structured-data creator and page information should agree. Engagement numbers must be accurate and updated responsibly.
Structured data does not guarantee a special search appearance, but correct markup gives search systems clearer information about the video and its source. Validate important pages with Google’s Rich Results Test and monitor Search Console after deployment.
27 Sep 2026
